💼 I started a new business

New biz, who dis? The first official partnership I've done. Introducing...

Howdy folks 👋 

2024 started off with our kids being sick for 2 weeks and 1 trip to the ER (everyone is okay). Hope yours is off to a better start 🙂 

In the last email, I shared a list of tools I’m using, a bit about Dana’s birth education course and a book changing my life. You can see that email here.

📧 Some fun things to share…

  • 🐝 The #1 tool fueling Malachi Daily

  • 📈 Quick MD updates

  • 👀 Where I’ll be sharing more email newsletter content

  • 🚀 The new business I just launched with my business partner

Tool recommendation 🛠️ 

Now I finally have a link I can just send people summarizing my high level thoughts on why beehiiv is better than every other email service provider out there.

Click here to read my initial thoughts as to why beehiiv is taking over the newsletter world (this is just the tip of the iceberg).

Malachi Daily updates 🙏 

  • We’re continuing to grow and have more than doubled since the last update (biggest source of growth = Facebook ads)

    • The plan is to hit 10k subscribers by the end of February 📈 

    • The best part is, thanks to beehiiv boosts, we are breaking even or making money every month on our ad spend. In other words, we spend $0.40 to get a new subscriber via FB ads and we make $0.60 almost immediately after when they sign up for another newsletter.

    • Deep dive coming soon on the mechanics of this and how you can put it to use.

📈 

2024 Plans 👀 

What I’m excited for in the first half of 2024 with Malachi Daily:

  • Get our app into the Apple App Store and Google Play store 📱 

  • Launch merch 👕

  • Write, record and launch our first Malachi Daily course 💻️ 

Future content related to how to launch, grow and monetize a newsletter will be sent here.

Which brings me to the big announcement…

New Year, new biz 🚀 

Introducing BetterLetter 📧 

Here’s the rundown:

  • BetterLetter (big fan of the name, not biased at all) is a newsletter consulting agency that my business partner Isaac and I just started 🚀 

  • This is my first official partnership - really pumped about it.

  • We launched on Monday, January 8th and already have 10 calls on the books from people who are interested in working with us 🤯 (it took me like 8 months to get that many calls when I started my coaching business 4 years ago 😭)

2024 is a year of laying the foundation, but we plan to move fast 🏃‍♂️ 

Responding Jim Carrey GIF

me these days..

Here’s our current model:

  • Our agency provides done-for-you FB ad management, growth and monetization

    • We create the ads, run the campaign, and build your landing page, thank you page, and welcome emails

    • This is for people, ministries and companies looking to invest at least $1k+/month in ad spend

  • Our private community (coming by end of Q1) will be a group consulting space where we teach newsletter operators best practices, case studies from our clients, and get direct feedback from us on your landing pages, FB ads or anything you’re doing related to your newsletter.

  • Our free newsletter will give high-value content to help you launch, grow and monetize your newsletter on your own

👉️ In short:

  • Agency clients: “we do it for you”

  • Private group: “we help you do it”

  • Free newsletter: “you do it yourself”

🤝 A word on Isaac..

Isaac and Cali became fast friends

Isaac and I have worked together since last May on Malachi Daily.

We work well together, have a deep friendship and bring complementary skill sets to the table.

  • He loves Jesus, ran a digital marketing agency for 8 years, has consulted with some of the biggest brands in the faith driven space, and is a FB ads wizard.

  • I know how to make killer content and monetize it, write copy, build beautiful landing pages and I bring everything I’ve learned from coaching about mindset, selling and coaching others for the last 4 years.

  • And both of us have grit, get stuff done + figure stuff out.

Excited to be building shoulder to shoulder with someone.

If you want to go fast, go alone. If you want to go far, go together.

African proverb

Admittedly, we’re trying to do both 🙃 

Much more to come!

🎁 Wrapping up..

In conclusion…

(remember writing that at the end of essays back in the day??)

  • If you want to learn how to launch, grow or monetize your email newsletter, you can subscribe here in one click.

  • If you want done-for-you ads, growth and monetization, book a time our website here.

Cheers,

Kieran ✌️

p.s. Cali’s favorite color is purple, can ya tell?

If you’re getting this email, it’s because you know me or signed up to get emails from me at some point. This 2-3x a month newsletter covers things at the intersection of faith, fatherhood and entrepreneurship.