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- 📚️ Pre-Pregnancy Course, Tools I Use + A Life-Changing Book
📚️ Pre-Pregnancy Course, Tools I Use + A Life-Changing Book
I might be more excited than Dana..
Howdy folks 👋
In the last email, I covered the 3 primary ways to monetize a newsletter.
I also shared examples of why and how newsletter growth can fuel your business.
📧 Today, I’m diving into..
🤰 The pre-pregnancy course Dana is launching 👀
🧑💻 The exact tools I’m using to grow + monetize my newsletter
📚️ 2 quotes I’ve been marinating on and a book that’s changing my life
Radical Idea: Learn About Pregnancy and Birth…Before You’re Pregnant 🤰
This radical idea (sarcasm) is the basis for a course Dana is launching in Q1.
🚀 The TL;DR (too long; didn’t read) is that we’re launching a birth education course for young women who are pregnant OR who want to be pregnant one day in the future.
Why? More education about birth = more positive birth experiences = more empowered mommas 💪
The context
For those who don’t know, after Dana had such a positive experience giving birth to Cali, she went and got trained as a certified doula.
doula (n) = a trained professional who provides continuous physical, emotional and informational support to their client before, during and shortly after childbirth to help
Since then, Dana has attended 12+ births and has helped countless friends prepare for pregnancy and birth (objectively, she’s really good at it).
Here are 3 reasons Dana wanted to build this course:
(1) Women are often never taught (or were mis-taught) about birth. Most women form expectations about birth based on:
🙅 The rare horror stories shared by other women
🎬️ TV + Movie portrayals that are straight up inaccurate
🤩 Instagram and Pinterest worthy births that make it look like a walk in the park
(2) As a result of this, young women:
Know very little about birth 😕
Have deeply rooted fears around what it will be like 😨
(3) A lot of women have literally told Dana, “I wish there was a course for women who aren’t pregnant yet, but want to be one day.” 🙃
I’ve seen the content going into this course help people in real-time as Dana supports moms and their partners leading up to and during birth.
And yes I’m biased, but this course is going to be 🔥🔥🔥 .
What to expect:
🤯 You’ll replace common misconceptions about birth with…facts, real life and evidence-based research
🤔 You’ll know what options you have (providers, locations, interventions, etc.) and the decisions you want to start thinking about now
🤰 If you’re already pregnant, you’ll know exactly what steps to take to prepare to have a positive birth experience
🚗 If you’re not pregnant yet but want to be one day, you’ll have clear expectations and a roadmap
🧠 You’ll identify any fears you have around pregnancy and giving birth ahead of time so you can work on it…ahead of time 😉
Tbh since Dana became a doula I’ve gotten second-hand passionate about birth (can you tell?)..
And I might be more excited than Dana is about the launch of this thing 😂
So if you or someone you know would benefit from this course, click here to stay in the loop.
p.s. It’s possible that folks on the waitlist might get a discount..you didn’t hear it from me.. 🤷♂️
The tools I’m using to grow & monetize Malachi Daily 🛠️
I’ll do deep dives on all of the tools listed here, but for now, I wanted to introduce you to the full suite.
The Essentials:
🐝 Beehiiv to send emails, do automations, host our content and a million other things (increasingly, I’m moving towards using beehiiv for everything b/c it’s that powerful)
💰️ Sparkloop to earn $ by sending referrals to other newsletters
💻️ Typedream for our beautiful landing page (although I’m running tests right now to measure how well beehiiv’s landing page does in comparison)
📱 Facebook/Instagram ads for paid growth
Realistically, the simplest way to go would be to strip it down to just Beehiiv (which is the direction I’m moving in).
👇️ Earlier this week, I tweeted my opinion at a stranger (maybe my 10th tweet of all time)..

Beehiiv is running laps around the competition and they’re getting better at a faster rate than every other ESP (email service provider). Deep dive on this coming soon.
Honorable Mentions:
(not necessary but nice to haves)
🎙️ Descript for any audio/video editing. Lets you edit video like a you would edit a Google Doc 🤌
🍊 Passionfroot to manage and streamline sponsorships
🎨 Canva for images, graphics, etc.
*some of the links above are affiliate links, so if you sign up for any of them I’ll get like $5 over the course of the next 12 months 🙃
📚️ Lastly, 2 quotes and a life-changing book
2 Quotes
“The great Christian revolutions came not by the discovery of something that was not known before. They happen when someone takes radically something that was always there.”
- H. Richard Niebuhr
“Called people value obedience over results. 1 Corinthians 3 says we have each been given a task but it is God who makes things grow. Growth is the result of God’s sovereignty.
There is no formula, conference talk, life hack, or podcast that can make God bless you. Called people delight in the affirmation of the Father, not the response of the crowd.”
- Jon Tyson
1 Book
Family Revision by Jeremy Pryor
Have you ever asked: What is the purpose of family?
Huge question. Vitally important to how we live, and especially parent.
This book is a paradigm shifter.
It asks the question: Is the way we’re doing family in 21st century western culture biblical?
Spoiler alert: The answer is no. And this book helps us look to Scripture for a way forward.
I’ll be sharing plenty more about this book in the future.
🎁 Wrapping up..
So much more I’m excited to say and share…but one email at a time.
📈 For now if you want help launching, growing or monetizing your email list, hit reply and let’s talk 🤙
💡 Note: There are a number of ways we can structure working together to align our incentives. For example, I’ve done flat fees, consulting retainers, and revenue shares (aka I only make money when you do). Open to chat.
Merry Christmas! 🎄
Kieran ✌️
p.s. if you or your company wants to sponsor the Malachi Daily newsletter and reach our audience, head here. We’re in the early days, so these will be the best rates for sponsorship we’ll ever have 😃
p.p.s. Christopher and I were matching a few weeks ago at church.

Cali wanted in on the fun.

If you’re getting this email, it’s because you know me or signed up to get emails from me at some point. This 2-3x a month newsletter covers things at the intersection of faith, fatherhood and entrepreneurship.