👀 Judah's Hair, Firsts & Business Updates

Howdy folks 👋 

It’s been a while! Sharing a rundown on:

• Family updates 👨‍👩‍👧‍👦 

• Business updates (BetterLetter, Malachi Daily, Birth Ed Course) 💼 

• What I’m consuming 📚️ 

Family updates 👨‍👩‍👧‍👦 

• Judah joined us on Easter morning! ✝️ 

  • Everyone was wrong, I was right - he’s a boy 🙂 

  • Born at 8 pounds, 12 ounces (2 lbs heavier than Cali when she was born) 😅 

  • His hair is the talk of the town

    

• Cali loves her new little brother, ice cream and baseball ⚾️ 

  

  that hair though

• Christopher learned how to ride a bike and swam his a full lap in the pool (25 meters) for the first time today…3 times! Looking forward to a summer of him being on the swim team following in his mom’s footsteps.

Business Updates 💼 

BetterLetter 📈 

To jog your memory, we offer done-for-you facebook ad management for creators, brands and ministries.

So we do everything from the ad creative and copy itself to the landing page you drive traffic to (more details here).

Progress 📈 

• We’re now managing growth for newsletters with over 1.3 million subscribers

• When I launched my coaching business in 2020, it took me ~18 months to get to where we are now with BetterLetter 5 months in.

  • Building a business is still hard work, but it does get easier every time.

  • Skills stack over time and relationships are a huge unlock that gives you access to others’ skills.

• Goal is to ~ double the business by the end of the summer. Aggressive but possible.

If you have a business model that is profitable and is powered by email, growing your audience could be the only thing between you and doubling your business.

Easy way to tell if that’s you: Take your email audience size and multiply it by 5. Have you made at least that many dollars from your email list in the last 12 months?

If your answer is yes, we should definitely talk 🤙 

Malachi Daily 🙏 

We just ran our first set of sponsorships with The Pour Over and a handful of other sponsors that were given to us through the beehiiv ad network.

If you have an email list and aren’t using beehiiv, idk what to tell you other than you’re missing out on joy and revenue…

You can earn hundreds or thousands a week because beehiiv hand delivers you sponsors that pay you for every click you drive to their website.

For example, this is one below about a free AI newsletter 👇️ 

Beehiiv handled literally everything (deal sourcing, approving the copy, image and making it effortless to insert into an email).

All I do is click 2 buttons to insert the sponsorship into an email and send as I normally would…and I’ll get paid $1-$2 for every person who clicks on the ad.

Pretty wild how accessible making money online has become.

Dana’s Birth Education Course 🤰 

Technically, you can buy it now right here, but we’re putting the finishing touches on it and launching it in July 🤞 

I’m in the middle of building a 20-week automated email sequence to sell it on autopilot. As always, we’ll see how it goes and iterate over time.

It’s been fun to work on something with Dana other than raising children 🙂 

How that will (ideally) work:

Run FB ads driving people to a free newsletter → Newsletter gives them value for free for months → Newsletter sells the course to go more in-depth & gives people access to Q&A calls with Dana

If you want any updates regarding the birth education newsletter and course, you can sign up here 👇️ 

What I’m Consuming 📚️ 

• Who Not How by Dan Sullivan and Dr. Benjamin Hardy

• Family Teams Podcast: How Jack and the Beanstalk teaches the blueprint for wealth creation

That’s it for now.

If you couldn’t tell, I’m in a season of intensity right now - high production at work with 3 young kids.

Late nights and sacrifices are a regular occurence right now, but these are all intentional choices.

Eventually I’ll figure out a better rhythm for these updates so I can make them shorter and more valuable, but for right now I’m focusing on staying consistent with everything listed above.

I appreciate your patience 👊 

Cheers,

Kieran ✌️

If you’re getting this email, it’s because you know me or signed up to get emails from me at some point. This 1-2x a month newsletter covers things at the intersection of faith, fatherhood and entrepreneurship.